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Filter by wide, tall, panoramic, or square. This is the ratio of an image’s width to its height. The bigger the number, the larger the size and quality of the image.Īspect ratio: Refine your search by an image’s aspect ratio. You can select Large, Medium, Small, or Icon, or specify images larger than a specific size. Image size: This is the pixel size of an image. None of these words: Filter out words and phrases you want to exclude in your search using the minus sign. Use “OR” in between all the words you want to include. Use it to find images using a complete phrase like “black cats” in their alt text or file name.Īny of these words: A more broad search. This exact word or phrase: This is similar to searching “” in a normal text-based query. You can filter image results in the following ways: The advanced image search dashboard will load with more filter options to help you narrow down your search. Step 3: Select advanced search from the drop-down menu. Step 2: Click on the gear icon in the top right-hand side corner. Step 1: Go to or click on the “Images” tab from a normal search.

Here’s how to get to the advanced image search dashboard: Below, I’m breaking down where you can find the dashboard and how each advanced search filter helps refine your results. Google Advanced Image Search is easy to use.

Let’s dive into how you can use Google Advanced Image Search to your advantage. While most people use the feature to save time, find an image with a particular size, or images published from a specific region, savvy digital marketers use it to snoop on competitors. By using advanced image search, you can hone in on details and return more accurate search results. Say goodbye to scrolling through thousands of images trying to find what you want. Google Advanced Image Search gives you ultimate control over the Google Images feature. However, before we jump straight into tips and strategies, let’s go back to basics, and get clear on exactly what Google Advanced Image Search is and how the various filters work. You can use the filters to analyze your competitors’ marketing strategy, and over time, improve your own while outranking them on Google. While most people use this tool to find pictures of particular places or specific image sizes, savvy digital marketers take it one step further. It’s one of the best lesser-known tools for competitor research. The solution? Google Advanced Image Search. The only problem? You’re not finding the information you need. You’ve done all the basic competitor research stuff like:

Are your competitors outranking you on search?